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BURBERRY LAUNCHES DIGITALLY Active GLOBAL ADVERTISING CAMPAIGN
BURBERRY LAUNCHES DIGITALLY INTERACTIVE GLOBAL ADVERTISING CAMPAIGN

“This campaign protects our Reflective Print Cotton T-Shirt in Red authentic and timeless heritage as well as evolves the modern manner in which we communicate in which. The Burberry campaigns have been characterized by the powerful British cast and I wanted to express the individuality and the energy at the rear of each of their different inventive expressions. Burberry was founded on innovation and outerwear and stone island shirt black I want anyone that sees the strategy not just to see photographs, but to experience a part of what we are creating; connecting people through technology, music, your collections, the attitude, and the emotion captured.”
Christopher Bailey, Burberry Chief Creative Officer
VIDEOS
English Cast
Christopher Bailey around the campaign
Burberry stone island shirt black has developed an absolutely interactive advertising campaign using innovative technology people can select and handle view and perspective of campaign, cast and products.
Motion responsive photographs and video could be clicked, rotated, stopped and dragged One hundred eighty degrees.
Individual products and cast answer user controlled instructions bringing people better collection, cast and location
First time this fully immersive and interactive technologies have been used for a universal luxury fashion advertising, reinforcing the brand’s heritage, innovation along with digital creativity.
14 images and Six interactive videos display the Burberry Autumn Winter season 2010 collections.
Burberry Prorsum, Burberry Birmingham, Burberry Brit and Burberry Components collections feature.
English CAST
Rosie Huntington Whiteley Model
Nina Porter Design
Sam Rollinson Model
Today Wiggins Model
Caspar Smyth Model/Producer
Douglas Booth Professional
Gwilym Gold Musician
Rory Cottam Musician and performer
Samuel Fry Musician
Seb Brice Model/Musician
Johnson Penfound Model
Creative Direction Christopher Bailey
Photographer Mario Testino
Location Pinewood Film Dojos, London
Campaign commences globally July This year

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