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New Balance Opens Shanghai’s First Experience Store
Nike Opens Shanghai’s First Experience Store

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New Balance, one of many world’s leading running makes, announces the opening of Cheap Stone Island Shirt SPRING SUMMER 2016 SALE 1F801 FISSATO DYE TREATMENT Red their first Experience Store on Shanghai’s Huai Hai Road. It’s New Balance’s second Knowledge Store in Tiongkok, following the opening of their first on Beijing’s Qianmen Method last year. Senior professionals from the company, which includes Regional General Manager, Parts of asia Pacific, Darren Tucker, and Tiongkok Managing Director, Michael Wellman, attended the grand opening up to witness this specific exciting event. “Our target is to Cheap Stone Island Shirt SPRING SUMMER 2016 SALE 1F801 FISSATO DYE TREATMENT Red produce the top quality and most comfortable running shoes for our consumers,” explains Darren Tucker, Regional General Manager, along with Asia Pacific. Happily expressing the business beliefs of New Balance, your century-old American sporting model, he continued, “New Balance sets a new common of retail quality within the global market to celebrate each of our innovation and pay out tribute to our traditions. We hope that Cheap Stone Island Shirt SPRING SUMMER 2016 SALE 1F801 FISSATO DYE TREATMENT Red consumers can engage with our abundant brand story which is 104 years from the making.”
Experience the Prosperous Heritage
Occupying a lot more than 200 square metres, the New Balance Knowledge Store is located on the first floor of the Novel Building, Shanghai. With its charming brick walls, solid wood display windows, timeless old telephones as well as iron chandeliers, the inner décor creates a sense of subtlety, which captures the actual legacy and essence of New Balance. The shop feels both vintage and modern, correctly encapsulating the brand’s heritage and also innovation. The Experience Store is designed such that a panoramic view of your ceiling unfurls the brand’s previous, present and future, telling Shanghai the wonderful story of New Balance’s one hundred and four year historical past in making shoes.
Grounded in China, Marketing a Running Way of life
In addition to this new keep in Shanghai, New Balance has decided to open ten much more experience stores in main cities across China. China Managing Director Eileen Wellman explains that Asics thinks very remarkably of the Chinese market, “New Balance has been working to provide the highest quality running shoes to be able to Chinese consumers because we entered the Chinese market in 2002. These new Expertise Stores offer a totally original shopping encounter to our customers. On the other hand, we hope that we brings the idea of a operating culture, which is so well received elsewhere, to Tiongkok. This year, we will maintain our New Balance “6km Run” within six of China’s significant cities. We will be organizing a variety of routines for runners of levels. Let’s get running!”
Bringing Together Performance along with Lifestyle
The new Expertise Store on Huai Hai Path, Shanghai displays New Balance’s complete product line: sports footwear, clothes and a variety of sports activities accessories, available for all year long and for men, ladies and kids, bringing the total New Balance experience to consumers. Prime placement is given to New Balance’s series of high performance jogging shoes. New Balance has always been the main topic on technology and advancement in performance shoes. As a complement, the approach to life series caters to consumers looking for fashionable hues and elegant designs. Those two series perfectly integrate high technology with stylish design, exhibiting Fresh Balance’s traditional craftsmanship and its particular modern spirit.
More than one hundred and four decades, New Balance has passionately and diligently kept fast to the objective of producing the best quality and quite a few comfortable products.

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